Fake moustaches but genuine concern came together when staff and students at South Tyneside College showed support for the Movember health campaign.
Dozens donned pretend facial hair to back the annual month-long international initiative, which raises awareness of men’s health issues.
Students also patrolled corridors and classrooms, selling cakes and chocolate moustaches.
To boost the campaign, a fundraising football match will be held at 12.15pm tomorrow (NOTE – Thursday) on the college’s sports field.
The public are welcome to attend the game, with money raised from all initiatives being donated to charity.
Lecturer Michael McDonald said: "Men face many potential health issues, some of which they do not find easy to talk about.
“Movember plays a very important part in helping to lift the lid on what can seem like taboo health subjects.
“The events we are holding, like others around the world, are encouraging people to talk about some of the biggest health issues faced by men.
“I hope our efforts increase awareness of the signs and symptoms that men should look out for, and encourage them to seek help should they have any concerns.”
He added: “Our football match will also play its part, and whether you’re a spectator or participant, we hope people will join us promote Movember.
“I’m delighted so many students and lecturers came together to support this important annual campaign.”
The Movember phenomenon started in Australia around fifteen years ago, when a group of friends realised men were facing a health crisis that wasn’t being talked about.
Whereas women dominated the international health agenda, with huge publicity around cancers and other diseases and conditions, issues concerning men were rarely highlighted.
Change was needed, and growing moustaches during November has become a symbol of the initiative.
Movember aims to publicise prostate cancer, testicular cancer, mental health and suicide prevention, and other health concerns.
As well as moustache growing, the campaign is supported through sponsored physical activities, such as running.